Advertising is no more a feature of marketing to promote the image of an organization or company. The success of brands, services and even entrepreneurs depend on advertising practices adopted by the particular organizations. In order to generate awareness about the presence of a brand, service or organization, advertising is not only a must but also a mandatory tool for every brand or service owner. In the following paragraphs, let us find out some common modes of advertising widely used by brand owners and organizations.
Television Advertising- Brand promotion through television media is one of the age old tools used by advertisers and brand owners. Television media is an audio visual media that provides exclusive impact on target customers in an interactive manner. Informative, educative and entertaining all at the same time, television media provides rich impact on target customers thereby enhancing the interaction between brands and its target customers. For Indian audiences, television commercials are source of entertainment as well as information about various brands that exist in the market place.
Print Advertising- Print ads are one of the common modes of brand promotion. The history of print advertising traces back decades ago. Some marketers opine that print ads are one of the oldest modes of brand promotion adopted by business owners ever since the concept of advertising took birth. Any form of brand information available through print media such as newspapers, magazines, pamphlets, leaflets, brochures etc come under print advertising. The launch of new age media hasnt provided any harsh impact on print media. Hence, this advertising tool still works as one of the effective modes of brand promotion.
Outdoor Advertising- Any brand promotion campaign launched through outdoor media such as billboards, street furniture, posters, kiosks etc come under outdoor advertising. Despite an old mode of brand promotion, outdoor advertising practices are still adopted by wide range of advertisers and brand owners.
Though advertising is an expensive marketing tool, brand owners adopt various advertising tools to promote their brands amongst customers. The success story of a brand (as per marketing experts) is directly or indirectly related to the advertising activities of the product. However, it is also a much observed fact that not all advertising campaigns become a hit. Television Advertising, Print Advertising, Outdoor Advertising, Internet Advertising etc are some common practices of brand promotion.