Forum advertising may be one of the easiest ways for beginners to get their proverbial foot in the door when it comes to marketing their products and / or services online because, like many of the other forms of advertising I talk about, it can be done at little to no cost aside from your understandably valuable time. In short, forum advertising refers to promoting yourself, your web site, your products or your services (or a combination of these) on Internet message board forums. You might think that this method would be ineffective, and for the less long-term thinker is probably is, but our goals are a bit more long range.
When you begin to put together your forum advertising plan you must remember the first rule of marketing – people do not want to be talked into buying. The worst mistake you can make is to sign up for a message board forum and immediately dive into your marketing and advertising speak. Nothing will get you ignored more quickly than that!
Take the time to get to know the members of your message board forums. What are their interests and what personal insights do you have that you can share with them? Make it personal and let these people get to know you. This will go far in eventually earning their trust enough to use forum advertising to politely ask for their business. In fact, sometimes you don’t even have to ask. Just put a simple nondescript link to your business in the signature line of your message board forum advertising and you’ll be surprised how many clicks you’ll get when people actually begin to trust you!