Foolish Fallacy Of Radio Advertising’s immediacy

THE FOOLISH FALLACY OF RADIO ADVERTISING’S “IMMEDIACY”
by Dan O’Day

Most radio advertising salespeople have been taught to sell “The Immediacy of Radio.”

But they have been completely misinformed as to what that “immediacy” actually means.

For generations, radio account executives have been taught to equate “immediacy” with, “Give us the copy — or just the order — this afternoon, and we’ll get it on the air tomorrow morning.”

That is not what “the immediacy of radio” means.

The concept of “the immediacy of radio” originates from the fact that radio can cover news as it happens.

It dates back to the days when if some major event occurred, people would automatically turn on the radio because they could learn about that event as it unfolded. They didn’t have to wait until the next day’s newspaper to find out what happened.

If you’re over the age of 40, when you were growing up and you heard about some big news story and wanted to get the details immediately, what did you do? Probably you turned on the radio.

But most radio salespeople have been taught otherwise, and they in turn have led their clients to expect almost instant turnaround on their commercial copy.

Why is that bad for Radio and bad for radio advertisers?

If you routinely accept an order at 4 o’clock in the afternoon for airing at 6 o’clock the next morning, you are doing two things:

1. You are virtually guaranteeing the client does not get his or her money’s worth, because you are not allowing enough time to do a professional job of creating the advertising.

Yes, you can write, produce and air a new commercial within 24 hours. Or within 24 minutes.

If you manage a radio station and allow that to occur, then you are contributing to radio’s small percentage of most advertising budgets and to the all-too-common complaint, “I tried radio, and it didn’t work.”

2. You are training your clients to think of radio as a “last-minute” medium of last resort, rather than as the powerful advertising medium that it can be when used properly.

Indian Advertising Agency

The endless scope for packaging any product through a very attractive manner by unleashing the most innovative of advertising concepts has been the single most inspiring factor for the growth of the advertising industry. With companies dealing in various kinds of business making a beeline for popular agencies offering their business intelligence in advertising, the growth has reached new horizons.
In India, the scope for advertising has progressed considerably with big names dealing in various businesses coming forward to showcase their specialties through advertising. In fact, a lot of capital and expertise goes on to the industry to make it a viable pasture for grazing. There is stiff competition in the industry and the existence is very tough. Pitch is one such Indian advertising agency, which offers its advertising intelligence for various companies dealing in various products and services. An Indian advertising agency has to take a lot of factors into consideration taking care not to cross the line of discomfort for the consumers. For an Indian advertising agency, Pitch has emerged as a very progressive agency providing quality-based service to various companies on the Internet.
Besides showing its presence on the online advertising scenario, Pitch also comes up with regular issues on print. With the presence of various competitors in this field, Pitch has managed to retain a position of impressive reputation and popularity. The agency offers a wide range of services that have been highlighted on its website. The website www.pitchonnet.com displays these services elaborately for prospective clients to make a broad based research on. The website of this Indian advertising agency highlights features on the latest market trends and news, takes interviews of prominent business personalities, takes a journey through some popular brands, gives reviews of business related books, highlights on some newly released advertising campaigns, and so on. This uniqueness of the agency acts as one of the biggest advantage to contribute for its reputation and popularity. The absence of such features on the websites of the rival agencies goes a long way in separating it from them in terms of quality and innovativeness. Advertising agencies in India have come a long way to create a quintessential arena for the experimentation of business houses not only from India, but from other countries as well.

How To Improve Your Business With Various Advertising Techniques

What is ooh?
With the improvements in science and technology improving the advertising has become easy with the help of digital ooh advertising technique. The ooh or out of home advertising has attracted the attention of more the 70% of the people thereby increasing the profit in business. This modern ooh advertising method has a lot of benefits. It can easily reach the consumers throughout the world and can deliver the message in various places. The ooh advertisement can reach the consumers fast and can serve as a platform for the business people to introduce their products.

Outdoor advertising:

Another form of advertising which is highly effective is the outdoor advertising which is done in pubs, restaurants, street and billboards. There are several reasons why most of the business people opt for outdoor advertising. Everybody who leaves home is exposed to the outdoor advertisement. They are consumer friendly and can easily attract a lot of customers.90% of the people look at the outdoor advertisements out of which 45% respond to it. Hence there are wide range of media outdoor advertising opportunities at trains, buses, postcards, shopping malls and supermarkets. Airport advertising is a upcoming form of outdoor advertising. Most of the customers can respond to the airport advertising.

Online advertising:

These days advertisements have become huge in number such that whether you sit in front of your computer or go outside you can have a look at them. Online advertising is a revolutionary new method which is cheap and offers many opportunities for various business and corporate companies throughout the world. Online advertisement is used as a potential tool to boost up the sales of the company products. online advertisement techniques you can sell your products in the paid form as free of costs. All you need to do is to create an attractive and imaginative advertisement and add them in various websites.

Techniques of advertising:

Advertising through media has been the most powerful form for all ages. As media outdoor advertising is a boon to business people who wish to increase their sales. Media is the best way to deliver the message to the target audience. It can create a good rapport between the customers and the product. The advertisement needs to be creative and should be able to convey the message to audience well. A well planned advertisement can bring tremendous changes in business by increasing the profit into many folds.
Reference Website: www.tdiindia.com

Billboard Advertising Cost — Most Important Factors To Consider

Billboard advertising is certainly one of the most popular forms of advertising in any form of the business irrespective of the size of the business. Even though this form of advertising came into existence in the early twentieth century, it has gain good popularity in the last three decades only. But, in the last decade it has revolutionized the advertising world.

Billboard Advertising:

A billboard is a huge outdoor signboard that is usually made of wood, which is mainly found in places where there will be high traffic such as bigger cities, busy roads, motorways or highways. Billboard is also called a hoarding in normal terms. The main intention of the billboards is to create a long lasting impression on the minds of the pedestrians and the drivers that pass through these highways or roads.

Factors to consider:

However, with the increased popularity of the billboard advertising the number of billboards that appear on the roads has increased quite dramatically in the last few years. So, if you are going for the billboard advertising you should take so many precautions if you really want to make maximum out of your billboard advertising. There are so many factors that you have to consider while deciding the cost that are going to allocate for the billboard advertising:

* You should first find a proper location for your billboard advertisement to be placed. This plays a very crucial part in deciding the success of your campaign. If the location is under great demand, it is certain that you will be charged some huge amount of money.

* The size of the hoarding is the next important factor. If you are placing your hoarding in a place, which is already crowded with other hoardings, then you have to go for a very big sized hoarding. This again involves a few extra bucks.

* If you are spending good amount of money in the hoarding for its size and place then it is advisable to invest as much as possible to get the best quality design and print for that hoarding. You should assign this task to good professionals who have got good experience in doing these types of tasks previously.

So, all the above listed factors will normally contribute to the cost of the billboard advertisement. Apart from this there are other factors like local taxes, price increase due to increased competition and so on. So, the advertising department should a good amount of research and many brainstorming exercises before they decide to stick to a particular style of hoarding.
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Advertising And Marketing Strategy In Russia – Advertising In Public Transportation In Russia

Which Advertising and Marketing Strategy to Follow in Russia?

If your business requires marketing your products and services in Russia, then you need to contact the leading advertising agencies in Russia, who can handle your advertising campaign and help you in achieving great results out of your marketing and advertising strategy in Russia. Each and every country is different and has different cultural values as well as different consumer behaviour. If you need to get ahead of your competitors, you need to understand the market condition in Russia, which is greatly affected by the consumer behaviour as well as economic condition of the country. Only advertising agencies in Russia can understand the consumer behaviour in Russia and can design an advertising strategy as well as marketing strategy as per your type of product or service and its usage. Below are the different marketing tools which are used by Russian advertising companies in order to accomplish your business goals:-

Advertising in Public Transportation in Russia The advertising agencies in Russia design attractive advertisements and place it on public transportation. The people view your ad and can contact you if interested in buying your products or services just because of mass transit advertising in Russia.

Press Advertising You must have come across many advertisements in newspapers, magazines and other kind of print advertising. Press advertising in Russia is considered to be the most effective way of advertising in Russia. If you are a foreign company and want to establish your business in Russia, successfully, then advertising in Russia through print media would be the perfect choice.

Packaging Development – One of the most important elements of marketing is product. The product should be attractive enough to impress the customers and that is possible only if the packages of the product have been designed creatively and in the most attractive manner. Some people recognize a brand by the packet colour and design. So, you need to hire an advertising agency in Russia who can design attractive packages to attract new customers towards your products.

Outdoor Advertising and Indoor Advertising When it comes to marketing, the main goal of any company is to reach maximum customers with the information about products and services it provides. Attractive advertisements are designed and placed on the billboards of crowded areas. Whereas, indoor advertising refers to placing advertisements in the commercial areas like shopping mall, supermarkets, shops etc.
No matter which advertising media or marketing strategy you need to choose to market your products in Russia, you need to ensure that it is done by the best advertising agency in Russia to ensure successful marketing of your product in Russia. For more details, visit .

Mobile And Internet Advertising Set To Boom

Mobile advertising is the form of advertising using mobile phones or using other mobile devices. Mobile advertising is a part of mobile marketing. Mobile advertising is closely related to online advertising or internet advertising. Mobile advertising involves displaying text, graphic image and animated ads on data enabled mobile devices. The worlds wireless infrastructure is moving in the right direction, and the catalog required attracting mobile advertisers increasing. There are different ways of advertising on mobile phones, like SMS, calls, MMS, blue tooth, internet gaming, screensaver or wallpaper logos.

The current mobile advertising India, on the other hand, is estimated to be just Rs 0.6 crore. It includes broadcast SMS, brand jingles as caller ring back tones (CRBT), product placements in mobile phone games and banner advertisements on Internet-accessed through mobile phones. India’s online advertising is expected to reach an inflection point by 2009-end – a time when mobile advertising is predicted to grow at a roasting speed. Mobile advertising is going in a slow but fixed pace. The reason is that marketing people and consumers have to understand the benefits and the technology has to be sold at a low price. Mobile advertising as a product to mobile marketers is also somewhat upsetting: There are a lot of new concepts for marketers to learn.
However, its said that there is more of talking then action in mobile marketing.
Mobile advertising grows bigger than any other form of digital advertising or internet advertising.The number of people that uses mobile increasing rapidly.
Chances of seeing an ad in mobile is higher using SMS or MMS or WAO Applications.The response rate is higher on mobile as compared to other advertising devices
.
Advertisers can arrive at their target audience more accurately.
The biggest challenge for mobile advertising India or internet advertising now is educating the system that mobile is not the same as the Internet, bcoz of the advanced functionality of phones and networks.

Mobile advertising and internet advertising has gone away from the testing stage by brands, which now see it as a reasonable option for the promotional dollars, says Laura Marriott, executive director of the Mobile Marketing Association (MMA). The operators have played a vital role in helping the association develop guidelines for internet advertising India or mobile advertising India. Over the past few years mobile advertising has become a reasonable advertising channel. This is due to the fact that unlike email over the public internet, the carriers who control their own networks have set guidelines and best practices for the mobile advertising industry (including mobile marketing). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, has established guidelines regarding the use of the mobile channel for marketers. No doubt internet advertising India is going to be the worlds toppest advertising techniques within couple of years.

Vintage Advertising Posters, Collecting Or Investing Or Both

This is what the president of Swann Galleries in New York USA, Nicholas Lowry, said about posters. “The great thing about posters is that they are accidental art. They were not meant to be saved. It’s meant to be advertising, to be rained on, torn down or plastered over. That’s the beauty of it”

Posters are one of the most collectible of collectibles and none more so than the vintage advertising poster.

Vintage advertising posters can be found on walls where once there was fine art. Some of these vintage posters can fetch as much as fine art at auctions and sales and are very sort after.

These posters were the first advertising done to the masses and the graphics and artwork were meant to grab the attention of passersby. They were used to advertise a product or an event and meant only to last a few weeks.

There have been records set in recent times for rare advertising posters from the Art Nouveau (1890-1914) and the Art Deco (1925-1940) periods, they have increased dramatically in value over the last 10 years or so.

Vintage advertising posters can often be confused with photographic reproductions. The reproduction posters were created without any input from the artist. This type of poster is not a vintage advertising poster but if you cannot afford the real thing then you may be able to have your favorite on your wall for around $20 to $50. Many people collect these reproductions of these vintage advertising posters and who knows, one day may be worth so much more too. Who would have thought the posters made back in the late 1800s would be worth so much today.

$250,000 is the highest price ever paid for a vintage advertising poster. that was for the first one designed be the famous French artist, Toulouse-Lautrec back in 1891. This price was paid in New York in 1999 at Poster Auction International.

A vintage advertising poster must feature original artwork, With modern technology today, there are many copies and forgeries. Most forgeries of vintage advertising posters are photographic reproductions not lithographic prints and with careful scrutiny can be detected.

To help detect a forged vintage advertising poster, Louis Bixenman, director of the International Poster Fair said “look at the borders. If you see at the edge, what looks like a tear but you can’t feel it, be suspicious. take an ordinary magnifying glass, if it has a dot pattern, it’s a photo offset”

That’s is a very good tip as the unknowing area always the ones to be taken in. If you have some idea what to look for, then you are more that half way there.

Collecting vintage advertising posters may be out of price range for many but there are still some bargains to be had, you just have to keep looking.

Cleaning Company Advertising For The Internet

You know youre the best at what you do. Youd urge anyone to turn their home or office cleaning over to your company. Shouldnt you do the same thing turn your cleaning company advertising over to the best? MaidsandCleaners.com Network provides the best quality cleaning leads youll find anywhere.

In todays troubled economy, individuals and families have less time than ever to spend on cleaning. Theyve also gotten used to having the world at their fingertips via the internet. Cleaning company advertising is only effective if the right people see it. At MaidsandCleaners.com, we make that happen, finding you quality cleaning leads every time.

CLEANING COMPANY ADVERTISING FOR THE INTERNET

Geo-targeted SEO (search engine optimization) allows us to get your cleaning company advertising in front of just the right eyes. When people use search engines like Google or Yahoo to find cleaning or janitorial services, you need to be sure your listing is among the first. Thats what we do at MaidsandCleaners.com. Using a carefully chosen combination of keywords set in original content, were able to boost your position in search engine results.

Our geo-targeting system allows you to get your cleaning company advertising to people who are specifically seeking your services in your area. Its an exciting method with proven results. Our methods bring you the kind of cleaning leads that really pay off. Our clients report tremendous increases in revenue following implementation of these plans.

THE BEST CLEANING LEADS

Its important that cleaning leads be handled in the moment. In our fast-paced world, vendors often cant afford to wait. Our cleaning leads are always fresh and available to you for immediate action. Our specialized system allows customers quick access to service, and allows businesses a ready forum for cleaning company advertising.

Youve worked hard to develop your business. Let us work hard for you by providing you with the best cleaning leads on the market. Its our job to make you shine. Trust your cleaning company advertising to the company that does it best MaidsandCleaners.com.

The changing countenance of online advertising

The year 2011, has been quite eventful so far, for the online advertising industry. The first quarter of the year has witnessed transformational changes in the overall approach to online advertising. Recently Google outflanked yahoo for the first time ever to become the biggest online display advertiser.

With the long list of small and mid-sized business enterprises in its kitty, Google seems to be riding the jitney to success in the online advertising arena. According to the Interactive Advertising Bureau report, video and mobile ads are growing by leaps and bounds. In the first quarter of 2011 alone, Google raked in $400 million from the display ad revenue. Yahoo is supposed to have grossed $327million and Facebook amassed $240 million. Out of these three, the rate of growth of Facebook is the fastest. It has come up as a new and a highly effective advertisement platform for the various businesses. It is continuously revamping the applications and is changing the face of online advertising. Today Facebook is illustrious as one of the most potent and pragmatic online advertising platform.

The use of video ads is becoming an increasingly popular trend in the industry. This is solely because of their highly interactive and appealing nature. Google has predicted that by the year 2015, 50% of nearly all advertisement drives will include video ads. This will prove out to be beneficial for the marketers as people tend to enjoy seeing videos. Furthermore it is maturing as an immensely capable and cogent method of advertising products, services and ideas.

Mobile technology is making great headways with each passing day. Today people are cherishing the newfangled experience of browsing internet through their mobile handsets. So now users can use internet via their cell phones even when they are on their proverbial go. What will be interesting to see, is how the marketers are going to give prominence to their advertising campaigns on a mobile phone. This is surely going to be a challenging task keeping in mind the limited screen space available. The faster they are going to accomplish this task, the better it is for them. The power of a mobile phone will enable the marketers to reach out even to their distant pool of potential customers.

In the coming times marketers will have to be more creative and inventive to carve their niche in the online advertisement industry. It is not only the need of the hour, but also absolutely imperative for their sustenance.

Short Form TV Advertising

Short form TV advertising is quite popular and will likely remain that way in the future. There are some important reasons why short form TV is so popular and one of the biggest is that it is simply effective. Knowing that the advertising method you are using generates immediate cash flow as well as response will make this type of advertising even more appealing. Check out some of the basic information about short form TV to learn more about this type of advertising.

Short form TV is simply a way to advertise your product or service. The way the infomercial is set up may be just a short commercial with a call to action or else a miniature show. Short form TV uses direct response and the spots may be as short as 30 seconds in length however they may be as long as 120 seconds. Regardless of the way the ad is presented there is one thing all short form TV commercials have in common and that is the fact that they always include a phone number and/or website address in the advertisement so viewers can make a purchase immediately.

Since short form TV programming is short there can be more insertions into regular programming. This makes the product and/or service more visible to viewers as well as keeps them interested. Short form TV is usually appreciated by viewers because it increases the value of the programming. Beyond this, since short form TV programming is aired during particular times of the day to target different markets the viewers are almost guaranteed to be interested in the product or service being offered.

Another reason short form TV advertising makes sense from the marketers point of view is that the spots may be purchased up to a week in advance. Being able to plan a commercial for release on a particular day or time is important and being able to have the flexibility to change on short notice should there be a good reason to is very important.

Knowing the market and when they are watching television is incredibly important. Without knowing this you may air the short form TV spot at the wrong time and miss out on advertising to thousands or even hundreds of thousands of potential customers. Keep this information about short form TV in mind so that you can use it to your campaign’s advantage!