Foolish Fallacy Of Radio Advertising’s immediacy

THE FOOLISH FALLACY OF RADIO ADVERTISING’S “IMMEDIACY”
by Dan O’Day

Most radio advertising salespeople have been taught to sell “The Immediacy of Radio.”

But they have been completely misinformed as to what that “immediacy” actually means.

For generations, radio account executives have been taught to equate “immediacy” with, “Give us the copy — or just the order — this afternoon, and we’ll get it on the air tomorrow morning.”

That is not what “the immediacy of radio” means.

The concept of “the immediacy of radio” originates from the fact that radio can cover news as it happens.

It dates back to the days when if some major event occurred, people would automatically turn on the radio because they could learn about that event as it unfolded. They didn’t have to wait until the next day’s newspaper to find out what happened.

If you’re over the age of 40, when you were growing up and you heard about some big news story and wanted to get the details immediately, what did you do? Probably you turned on the radio.

But most radio salespeople have been taught otherwise, and they in turn have led their clients to expect almost instant turnaround on their commercial copy.

Why is that bad for Radio and bad for radio advertisers?

If you routinely accept an order at 4 o’clock in the afternoon for airing at 6 o’clock the next morning, you are doing two things:

1. You are virtually guaranteeing the client does not get his or her money’s worth, because you are not allowing enough time to do a professional job of creating the advertising.

Yes, you can write, produce and air a new commercial within 24 hours. Or within 24 minutes.

If you manage a radio station and allow that to occur, then you are contributing to radio’s small percentage of most advertising budgets and to the all-too-common complaint, “I tried radio, and it didn’t work.”

2. You are training your clients to think of radio as a “last-minute” medium of last resort, rather than as the powerful advertising medium that it can

Indian Advertising Agency

The endless scope for packaging any product through a very attractive manner by unleashing the most innovative of advertising concepts has been the single most inspiring factor for the growth of the advertising industry. With companies dealing in various kinds of business making a beeline for popular agencies offering their business intelligence in advertising, the growth has reached new horizons.
In India, the scope for advertising has progressed considerably with big names dealing in various businesses coming forward to showcase their specialties through advertising. In fact, a lot of capital and expertise goes on to the industry to make it a viable pasture for grazing. There is stiff competition in the industry and the existence is very tough. Pitch is one such Indian advertising agency, which offers its advertising intelligence for various companies dealing in various products and services. An Indian advertising agency has to take a lot of factors into consideration taking care not to cross the line of discomfort for the consumers. For an Indian advertising agency, Pitch has emerged as a very progressive agency providing quality-based service to various companies on the Internet.
Besides showing its presence on the online advertising scenario, Pitch also comes up with regular issues on print. With the presence of various competitors in this field, Pitch has managed to retain a position of impressive reputation and popularity. The agency offers a wide range of services that have been highlighted on its website. The website www.pitchonnet.com displays these services elaborately for prospective clients to make a broad based research on. The website of this Indian advertising agency highlights features on the latest market trends and news, takes interviews of prominent business personalities, takes a journey through some popular brands, gives reviews of business related books, highlights on some newly released advertising campaigns, and so on. This uniqueness of the agency acts as one of the biggest advantage to contribute for its reputation and popularity. The absence of such features on the websites of the rival agencies goes a long way in separating it from them in terms of quality and innovativeness.

How To Improve Your Business With Various Advertising Techniques

What is ooh?
With the improvements in science and technology improving the advertising has become easy with the help of digital ooh advertising technique. The ooh or out of home advertising has attracted the attention of more the 70% of the people thereby increasing the profit in business. This modern ooh advertising method has a lot of benefits. It can easily reach the consumers throughout the world and can deliver the message in various places. The ooh advertisement can reach the consumers fast and can serve as a platform for the business people to introduce their products.

Outdoor advertising:

Another form of advertising which is highly effective is the outdoor advertising which is done in pubs, restaurants, street and billboards. There are several reasons why most of the business people opt for outdoor advertising. Everybody who leaves home is exposed to the outdoor advertisement. They are consumer friendly and can easily attract a lot of customers.90% of the people look at the outdoor advertisements out of which 45% respond to it. Hence there are wide range of media outdoor advertising opportunities at trains, buses, postcards, shopping malls and supermarkets. Airport advertising is a upcoming form of outdoor advertising. Most of the customers can respond to the airport advertising.

Online advertising:

These days advertisements have become huge in number such that whether you sit in front of your computer or go outside you can have a look at them. Online advertising is a revolutionary new method which is cheap and offers many opportunities for various business and corporate companies throughout the world. Online advertisement is used as a potential tool to boost up the sales of the company products. online advertisement techniques you can sell your products in the paid form as free of costs. All you need to do is to create an attractive and imaginative advertisement and add them in various websites.

Techniques of advertising:

Advertising through media has been the most powerful form for all ages. As media outdoor advertising is a boon to business people who wish to increase their sales. Media is

Billboard Advertising Cost — Most Important Factors To Consider

Billboard advertising is certainly one of the most popular forms of advertising in any form of the business irrespective of the size of the business. Even though this form of advertising came into existence in the early twentieth century, it has gain good popularity in the last three decades only. But, in the last decade it has revolutionized the advertising world.

Billboard Advertising:

A billboard is a huge outdoor signboard that is usually made of wood, which is mainly found in places where there will be high traffic such as bigger cities, busy roads, motorways or highways. Billboard is also called a hoarding in normal terms. The main intention of the billboards is to create a long lasting impression on the minds of the pedestrians and the drivers that pass through these highways or roads.

Factors to consider:

However, with the increased popularity of the billboard advertising the number of billboards that appear on the roads has increased quite dramatically in the last few years. So, if you are going for the billboard advertising you should take so many precautions if you really want to make maximum out of your billboard advertising. There are so many factors that you have to consider while deciding the cost that are going to allocate for the billboard advertising:

* You should first find a proper location for your billboard advertisement to be placed. This plays a very crucial part in deciding the success of your campaign. If the location is under great demand, it is certain that you will be charged some huge amount of money.

* The size of the hoarding is the next important factor. If you are placing your hoarding in a place, which is already crowded with other hoardings, then you have to go for a very big sized hoarding. This again involves a few extra bucks.

* If you are spending good amount of money in the hoarding for its size and place then it is advisable to invest as much as possible to get the best quality design and print for that hoarding. You should assign this

Advertising And Marketing Strategy In Russia – Advertising In Public Transportation In Russia

Which Advertising and Marketing Strategy to Follow in Russia?

If your business requires marketing your products and services in Russia, then you need to contact the leading advertising agencies in Russia, who can handle your advertising campaign and help you in achieving great results out of your marketing and advertising strategy in Russia. Each and every country is different and has different cultural values as well as different consumer behaviour. If you need to get ahead of your competitors, you need to understand the market condition in Russia, which is greatly affected by the consumer behaviour as well as economic condition of the country. Only advertising agencies in Russia can understand the consumer behaviour in Russia and can design an advertising strategy as well as marketing strategy as per your type of product or service and its usage. Below are the different marketing tools which are used by Russian advertising companies in order to accomplish your business goals:-

Advertising in Public Transportation in Russia The advertising agencies in Russia design attractive advertisements and place it on public transportation. The people view your ad and can contact you if interested in buying your products or services just because of mass transit advertising in Russia.

Press Advertising You must have come across many advertisements in newspapers, magazines and other kind of print advertising. Press advertising in Russia is considered to be the most effective way of advertising in Russia. If you are a foreign company and want to establish your business in Russia, successfully, then advertising in Russia through print media would be the perfect choice.

Packaging Development – One of the most important elements of marketing is product. The product should be attractive enough to impress the customers and that is possible only if the packages of the product have been designed creatively and in the most attractive manner. Some people recognize a brand by the packet colour and design. So, you need to hire an advertising agency in Russia who can design attractive packages to attract new customers towards your products.

Outdoor Advertising and Indoor Advertising When it comes to